Identity and Branding

BMWW specializes in corporate identity. Every corporation, business, institution, and association has one whether managed or not. Unfortunately, it's not always the appropriate or desired one because all too often there is little understanding of the value of an image or how one is created and managed. At BMWW we have developed a logical, businesslike, step-by-step process that reduces the subjective aspect of such assignments. Brand¹⁰ is a process that begins with research and proceeds to analysis, planning, design, implementation, and periodic evaluation.

Typically, we create new identity programs and graphic standards guidelines as part of a major repositioning of a business organization. This can be as sweeping as changing the name of the organization or, where research supports the decision, as straightforward as improving the quality of graphics employed to clarify the image.