Packaging/Merchandising

BMWW's extensive experience in packaging/merchandising design covers cosmetics and toiletries, health care, food, software, and manufacturing. Our clients range in size from Fortune 500 companies to small companies going to market for the first time.

We believe that packaging and merchandising are "continuous communicators." Unlike other promotional vehicles they work without interruption in store and home, to present the product: to say what it is, how it is used, and what benefits it provides to the consumer.

In designing a package, we take a methodical, disciplined approach by looking at the retail environment, especially the product category. We then evaluate the category to find the "ideal package model." Designs are evaluated in a retail environment to determine their shelf impact. Selected designs are shown to consumers to rate responses such as brand imagery, understanding of product positioning, appetite appeal, and intent to purchase. By following this methodology, design decisions are made on objective rather than subjective criteria.