Integrated Branding
BMWW has been recognized by numerous national and regional awards for brand marketing, identity design, and communications programs including the Council for the Advancement and Support of Education (CASE), Admissions Marketing Association, American Institute of Graphic Arts (AIGA), Art Direction magazine, Communication Arts magazine, New York Art Directors Club and other professional organizations.
More importantly, our clients consistently report unilateral internal acceptance and across-the-board results.
BMWW helps clients achieve bottom-line results. We do this by implementing a time tested comprehensive, research-driven process that is customized to meet each client's unique needs. One key aspect of each project, we educate in-house staff to ensure the maintenance of the brand.
BMWW's strategy for brand identity development is an innovative process that combines internally directed positioning goals with insights derived from carefully tailored research. Our process creates cumulative benefits in efficiency and effectiveness and helps achieve strategic goals in enrollment management, institutional advancement, positioning, and image building.
Twenty-years of testing and working with hundreds of colleges and universities organizations has honed this process. BMWW's system of collaboration with client policy-level staff and our communications experts has proven its success.
Our flexible, four phase process has produced extraordinary results with a wide range of institutions and businesses, both public and private:
- Phase One: Research and Reconnaissance
- Phase Two: Core Messages and Themes
- Phase Three: Creative Development and Testing
- Phase Four: Brand Identity Launch and Evaluation
Our process helps to identify your distinctive qualities, unique assets, and positioning opportunities and develops an integrated marketing plan and the tools to capture the attention of your target constituencies. It delivers a communications framework that enhances the institution's ability to embody and deliver its brand promise and unique attributes.
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