Cabrini College retained BMWW to develop and implement an integrated branding and marketing communications program to reflect its fifty years of growth and to position the college as a quality residential liberal arts institution in the Philadelphia region. BMWW conducted research and provided consultation that led to the development and implementation of a long-range branding and marketing plan. Key components included: a branding campaign, a comprehensive identity system, undergraduate and graduate recruitment materials, a new web site, branded merchandise, campus banners and signage, radio and media advertising, athletic identity development and applications, and college advancement communications.

Projects Completed