Consulting and Research

BMWW's capabilities in institutional marketing and communications stems from an understanding of, and matching with, clients' and constituents' perceptions and an equally strong understanding of how to efficiently obtain informative and actionable data. BMWW employs market research and analysis to provide guidance for informed decision making on issues as wide-ranging as identification of opportunities, image and branding, core messages, budgeting, timing, and communications strategies to be employed. We field quantitative research through telephone interviews, mail and electronic surveys, conduct qualitative individual interviews and focus group studies, and assemble and analyze market data which informs all recommendations, creative efforts, and implementation.

Read some representative case summaries:

Hood College

Immaculata University

AARP (formerly American Association of Retired Persons)