Immaculata University

Immaculata University decided in late 2003 to admit male undergraduate students commencing with the fall 2005 class. BMWW conducted extensive research among administration, faculty, students, and alumni that provided the basis for the development of a long-range branding and marketing plan. The goal is to increase undergraduate enrollment of both men and women and to strengthen awareness of both the graduate and adult studies colleges. Brand program components include student recruitment marketing from media to publications, development communications, athletic identity development, curriculum analysis and recommendations, competitive analysis, and campus master planning initiatives.

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