Immaculata University retained BMWW to create a branding and marketing campaign to assist the University transition to undergraduate coeducation commencing with the fall 2005 class. BMWW conducted research and developed a detailed, long-range branding and marketing plan to increase undergraduate enrollment of both men and women and to strengthen awareness of both the graduate and adult studies colleges. Brand program components include all facets of student recruitment marketing from media to publications, development, communications, athletic identity development, curriculum analysis and recommendations, competitive analysis, and campus master planning initiatives.

Projects Completed