MedStar was formed five years ago in a merger of two of the mid-Atlantic's premier health systems creating the largest health system in the Baltimore/Washington area. BMWW designed this first comprehensive Annual Report as part of the an on-going branding and positioning process. The MedStar story is told in four narrative sections with four "feature spreads" about individual accomplishments that demonstrate MedStar Health's leadership position in the region. Instead of focusing on the newest medical hardware we chose to focus on caregivers and researchers, reinforcing MedStar's "patient first" philosophy.

Projects Completed