Targete™ is a terrific effective form of direct e-mail marketing. It was developed for the college student recruitment market to attract initial new inquires, but is equally effective for response communications or yield communication support. It has also proven effective for b2b and consumer applications in "opt-in" email situations.

Today, teenagers live on the Internet and are very comfortable communicating, shopping, and learning through it. However, many colleges and universities continue to rely primarily on recruiting by traditional "snail mail". Recent national surveys indicate that high school students prefer e-mail to other forms of communication. E-mail has fundamentally changed the way we communicate with one another and is becoming a major factor in student recruitment marketing.